Street Markets: Small Business & Farmers' Perceptions in Australia & New Zealand

Wolfgang Chr. Fischer (Herausgeber)

This study is an investigation of alternate markets from the viewpoint of traders and follows the previously published „Consumers’ Attitudes towards Weekend, Night & Street Markets“, Josef Eul Verlag, Köln – Lohmar 2002.The study examines the current responses of small producers and retailers to a culmination of reactions to changes over the late 20 th and early 21 st Century to the post war emergence of agglomeration of retailing and standardisation of products. The international trend of globalisation has been matched domesti­cally with the rise of the mega store concept of retailing. Large supermarkets as well as ware-houses have their selling policies based on „anytime, everywhere, everything the same“, which means their procurement policies are centrally driven; they demand bulk orders from specific price competitive producers and farmers nor do these retail giants acknowledge local peculiarities. This has been detrimental for small producers and retailers, as well as the discerning consumer. It has forced small local traders and producers to search for other methods of distribution. A re-emergence of traditional alternate retailing solu­tions is seen as the market forces’ response to these phenomena. Future trends are analysed through empirical studies of street and farmers’ markets in Austra­lia and New Zealand along with giving some thoughts on theories that can ex­plain this phenomenon.  

Herausgeber Josef Eul Verlag